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Niagara County and NTCC Reach Agreement in Principle on Contract Extension

Published: 05/02/2014
Niagara Falls, NY - The Niagara Tourism & Convention Corporation (NTCC) and
Niagara County today announced an agreement in principle which would extend the
tourism agency's contract with the County for three years effective June 1, 2014 until
June 1, 2017.

The agreement will not be finalized until approved by the Niagara County Legislature
and the NTCC Board of Directors. The current agreement was set to expire on June 18,
2014. The agreement stipulates that the County will continue to pay the NTCC for its
services from bed tax revenues collected in accordance with the Niagara County Hotel
Room Occupancy Tax Law. The NTCC agrees to pay for a Destination Deficit study to
look at overall product and programming enhancements that will benefit the tourism

"Tourism is critically important to the Niagara County economy and the proposed
agreement not only continues our commitment to the NTCC but also how we can work
together to determine improvements to grow the industry now and in the future," said
William Ross, Chairman of the Niagara County Legislature.

"We greatly value our working relationship with Niagara County as they are a vital
partner in our efforts to promote and market tourism attractions and venues locally,
nationally and internationally," said NTCC Chairman Frank Strangio. "We look forward
to collaborating with the County and all of our partners and stakeholders to enhance our
efforts to grow tourism here."


The mission of the Niagara Tourism & Convention Corporation (NTCC) is to expand
the economic prosperity of the Niagara USA communities by generating individual
and group visitation. For more information, visit niagara-usa.com.

Niagara Tourism & Convention Corporation
10 Rainbow Boulevard
Niagara Falls, NY 14303

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