Niagara Falls, N.Y.- Organizers of a 37-day European-style holiday market and festival announced the latest premier additions to its Niagara Falls USA event.

From premier Belgian cookie maker Biscoff to popular toy retailer Melissa and Doug, organizers of the Niagara Holiday Market detailed a host of additional vendors Friday who plan to display their products at the 37-day holiday market and festival.

In addition to the previously announced additions of Tony Walker & Co., which will operate five vendor booths at the festival, featuring men's and women's fashions, jewelry, outerwear and yoga apparel and Etsy, a unique on-line artisan community, Holiday Market organizers announced the addition of the following retailers to its "Merchant Row" section:

Note: The following vendors will be found at the market throughout the length of the 37-day market and festival. Click here for a list of short term vendors.

Melissa and Doug: A unique education toy maker, founded in the garage of a family home in Connecticut, Melissa and Doug is known for its educational toys including puzzles, arts and crafts, games and more than 1,000 prodcuts in total. www.melissaanddoug.com

Biscoff Gourmet: A Belgian-based gourmet coffee maker, which describes itself as Europe's favorite cookie with coffee! Imported from Belgium, Biscoff cookies are baked with the original recipe created in 1932 that gives Biscoff its unique crisp and caramelized flavor fans have come to love. www.biscoff.com

Menne Nursery: A Western New York-based garden center, Menne has been operating in the community since 1939. The nursery will bring its tradition of quality holiday themed decor to the holiday market at festival. www.mennenursery.com

464 Gallery: The 464 art gallery based in downtown Buffalo will display a collection of  fine art originals, and  affordable reproductions, photographic prints, ceramics, jewelry, and handcrafted items created by local artists and artisans. in 2010,464 Gallery was awarded Best Under the Radar Art Space in Artvoice’s Best of Buffalo. www.464gallery.com

And Buffalo: Celebrate everything Buffalo with And Buffalo clothing. Featuring Western New York themed designs, inspired by the history, events, sports franchises and people that have made Buffalo famous. The vendor will feature their popular clothing options at the festival. www.andbuffalo.com

Barker Chocolate Box: Located in Niagara County, the Barker Chocolate Box has homemade and delicious chocolate candies, fudge and treats. Known for its Bon Bons, truffles and cupcakes, the vendor will add something sweet to the festival. www.barkerchocolatebox.com

Jabco General Store & The Gift Loft: The Gift Loft is a place to find original T-shirts, glassware and gifts designed and printed in Western New York. Among the variety of design choices, there are shirts that pay homage to the City of Buffalo, chicken wings, architecture, the Polish, the Irish and more. Part of the store is dedicated to works by local artists promoting the beauty of Buffalo. www.shopbuffalo.com/thegiftloft

Kornerstone Coffee: Featuring premier coffee, imported from around the world and roasted locally, Kornerstone Coffee will bring their unique offerings to the Inaugural Holiday Market. www.kornerstonecoffee.com

Marli's Florist and Gifts: Located in Niagara County, Marli's Florist features a wide variety of home decor options, including beautiful flower arrangements, seasonal and holiday inspired creations and floral options for all occasions. www.marlisflorist.com

Niagara Soapworks: Featuring handmade artisan soaps made natural ingredients including organic olive oil; flowers of calendula, lavender and chamomile, Niagara Soapworks will bring their cold processed, hand cut soaps the the 37-day festival. www.niagarasoapworks.com

Risa's Restaurant & Catering: Located, in Western New York, Risa's Restaurant is an authentic family owned New York Style Deli, that is one of the most well-known in the region. www.risa-restaurant.com

Sock-cessories!: SOCK-cessories is an independent, Canadian owned and operated studio that designs unique fashion accessories from hockey socks and jerseys. Their line of items includes hats, mittens, our signature "Arena Bag", personal tote bags and other distinctive items. www.sock-cessories.com

Woodbury Vineyards: Located in Fredonia, N.Y., Woodbury Vineyards, is known for its outstanding wines, having earned an overwhelming number of accolades, receiving awards and medals in both national and international competitions, including being named the "best Northern Hemisphere Chardonnay." www.woodburyvineyards.com.

The 37-day market and festival will be situated along the length of Old Falls Street from Third Street to Prospect Street with more than 80 vendors featuring crafts, gifts, apparel, unique artisans and specialty foods showcasing their products from Nov.25 to Jan.1.

For more information on the Niagara Holiday Market, visit www.niagaramarket.com or see a previous blog post detailing the offerings of the inaugural festival.

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