Niagara Falls, N.Y.- Organizers of a European-style Holiday Market in downtown Niagara Falls recently detailed their plans for the 36-day market and festival.

With the addition of various sponsors, partners and acclaimed musical acts, the planned European-style Holiday Market in downtown Niagara Falls is on pace to become a major draw for holiday season visitors to Niagara USA.

Earlier this month, Mark Rivers, CEO of Brix and Co. met with the Niagara Tourism and Convention Corp. and detailed  his plans for what is expected to be the largest European-style holiday market and festival in the United States.

The 36-day market and festival will be situated along the length of Old Falls Street from Third Street to Prospect Street with more than 80 vendors featuring crafts, gifts, apparel, unique artisans and specialty foods showcasing their products from Nov.25 to Jan.1.

Aside from vendors, the organizers of the holiday market have secured acclaimed musicians and also plan to incorporate a community orientated series of special events and experiences for those in attendance.

Here are a few examples of planned events and attractions:

• 6,000-square-feet ice skating rink.
• 70-foot tall christmas tree and official lighting ceremony
• Tournament of songs featuring more than 40 high school choirs from Western New York and Southern Ontario schools. 
• Holiday concert series featuring Aaron Neville (Dec.1),Buffalo Philharmonic Orchestra (TBD), Elisabeth Von Trapp (Dec. 7 & 8) and Canadian Tenors (November 26) are just a few of the planned entertainment offerings during the market and festival. 
• Taste of the Season Food and Wine Festival (December 16 to 18)
• Santa's Workshop
• Winter Wonderland, featuring snow shoeing, horse-drawn sleigh rides, snowman contests, snowball fights.
  
  

For more information on the holiday market visit www.niagaramarket.com. Stay tuned to the Experience Niagara USA Travel Blog for future developments on the Holiday Market.

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